The river resources of the country, the ecology and the population dependent on these river resources are under increasing stress. The plight of Ganga, is due to the mass abusive exploitation of its resource, due to pernicious, haphazard and so-called development. Such developments are in fact, devastating, destructive and regressive in nature. The fundamentals of such inhuman development are totally unscientific, non-standardized, insensitive and illogical. Pseudo developments are oriented only for huge vested interest for a few and has endangered the river as well as everything dependent on it including its aqua life, its medicinal resources, human habitations, health, prosperity, settlements, agriculture, food, traditions, culture, sentiments, spirituality, holiness, growth, overall development and quality of life of all. Even the government has acknowledged that the river is under increasing stress. Fact is that it has become difficult to sustain the balance between development and survival of the river resource. The need of the hour is to put our minds together and look for positive solutions to prevent and reverse the damage caused to this lifeline of the ecological system upon which more than 40% of the population of the country depends.